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Thursday, June 21 • 1:00pm - 2:00pm
Beyond the Numbers, Engaging Your Patrons Through Patron Journeys

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Most organizations focus on the financial reporting contained in their P&L and balance sheet when it comes to measuring growth in earned and contributed income. However, by understanding how and why patrons engage, a company can curate the patron journey, increase patron engagement and turn patrons into brand ambassadors. Participants will work together to develop a framework for designing patron journey models.

avatar for Kevin Patterson

Kevin Patterson

Senior Account Executive, PatronManager
I’ve been fortunate to contribute to the success of performing arts organizations on the national and regional levels as a producer, arts administrator, and executive director. Now as part of PatronManager, I get to serve as a guide to organizations that are striving to grow by... Read More →

avatar for PatronManager


Refreshment Sponsor
PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s... Read More →

Thursday June 21, 2018 1:00pm - 2:00pm CDT
Regency Ballroom A, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102