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Saturday, June 23 • 11:00am - 12:15pm
Patron Experience: Managing the Crossover Zone

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The lifetime trajectory of an audience member can cross multiple departments: community engagement, marketing, box office and development. The pressure to achieve departmental revenue goals, however, often means that marketing and development department staff lose sight of larger objectives of creating a unified patron experience. In this session panelists share how they are working to align their companies’ marketing and fundraising strategies to the benefit of their bottom lines and patron relationships.

avatar for Susan Dixon

Susan Dixon

Marketing, Portland
avatar for Richard Russell

Richard Russell

Executive Director, Sarasota Opera
Richard Russell is Executive Director of Sarasota Opera. A former singer, he performed with the company for four seasons beginning in 1989 as an apprentice artist, studio artist, and principal. After transitioning out of professional performing he joined Citigroup’s Emerging Markets... Read More →
avatar for David Walker

David Walker

Managing Director, Palm Beach Opera
Responsible for all company contributed and earned income goals, as well as all expenses used to achieve them; Oversee Fundraising, Marketing, Box Office, and Education & Community Engagement departments; Design, implement, and manage company marketing, promotion, and fundraising... Read More →

avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →

Saturday June 23, 2018 11:00am - 12:15pm CDT
Regency Ballroom B, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102