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Wednesday, June 20 • 2:00pm - 3:30pm
New Works Forum Breakout Session - Sowing the Field of Dreams

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Limited Capacity seats available

For marketing and communications staff, promoting and publicizing a new work can feel like both a limitless playground and an uphill battle. The uniqueness of a new work can provide many opportunities for publicity and generate excitement among jaded patrons. But the unfamiliarity of title, story and music can make new work a tough sell – especially when production photos, audio recordings or videos are not in your toolbox. In this session, we’ll explore ways to engage current and new audiences throughout the creation process, capitalize on publicity opportunities and develop resources for marketing these new works.

This session is one of several breakout sessions held concurrently during the New Works Forum.

The New Works Forum is made possible by a generous and deeply appreciated grant from The Andrew W. Mellon Foundation. Advance registration required. No additional fee.

avatar for Joe Gfaller

Joe Gfaller

Director of Marketing & Public Relations, Opera Theatre of Saint Louis
Joe Gfaller has served as Director of Marketing and Public Relations for Opera Theatre since February, 2011. In that time, he has managed some of the company's most successful sales campaigns, including record-setting campaign for the world premiere of Terence Blanchard and Michael... Read More →
avatar for Patricia Kiernan Johnson

Patricia Kiernan Johnson

Director of Marketing and Communications, OPERA America
Patricia is OPERA America's director of marketing and communications and has been with the organization since October of 2008.For those of you keeping score at home, that means this is her tenth conference: Houston (2009); Los Angeles (2010); Boston (2011); Philadelphia (2012); Vancouver... Read More →

Kamaria Morris

Public Relations Manager, Lyric Opera of Chicago

Carlotta Soares

Director of Marketing, Communications, and PR, Arizona Opera Company

Chris Thoren

Marketing Manager, Chicago Opera Theater

avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Andrew W. Mellon Foundation

The Andrew W. Mellon Foundation

Sponsor: New Works Forum
Sponsor: New Works Forum

Wednesday June 20, 2018 2:00pm - 3:30pm CDT
Regency Ballroom F, 2nd Floor, Hyatt Regency 315 Chestnut St., St. Louis, MO 63102