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Audience and Patron Engagement [clear filter]
Thursday, June 21
 

11:00am

Reinventing the Event
Limited Capacity filling up

Many communities are tired of annual galas and are ready to try something new. Turn to your colleagues in this round-robin presentation of innovative ideas that promise to reinvigorate your special events, inspire new approaches and help you realign your events with your fundraising and cultivation goals, as well as the overall company brand.

Moderators
avatar for Dan Cooperman

Dan Cooperman

Director of Development and Membership, OPERA America
Dan Cooperman, director of development and membership, joined OPERA America in 2015. He previously served as director of development for BalletX, a contemporary ballet company in Philadelphia, from 2012-2015, during which time the company's budget grew by 40%.He graduated from Tufts... Read More →

Thursday June 21, 2018 11:00am - 12:15pm
Regency Ballroom A, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102

1:00pm

Beyond the Numbers, Engaging Your Patrons Through Patron Journeys
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Most organizations focus on the financial reporting contained in their P&L and balance sheet when it comes to measuring growth in earned and contributed income. However, by understanding how and why patrons engage, a company can curate the patron journey, increase patron engagement and turn patrons into brand ambassadors. Participants will work together to develop a framework for designing patron journey models.

Speakers
avatar for Kevin Patterson

Kevin Patterson

Senior Account Executive, PatronManager
I’ve been fortunate to contribute to the success of performing arts organizations on the national and regional levels as a producer, arts administrator, and executive director. Now as part of PatronManager, I get to serve as a guide to organizations that are striving to grow by... Read More →

Sponsors
avatar for PatronManager

PatronManager

Refreshment Sponsor
PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s... Read More →



Thursday June 21, 2018 1:00pm - 2:00pm
Regency Ballroom A, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102
 
Friday, June 22
 

9:00am

Comprehensive Campaigns
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Whether you’re commissioning a new work, building a new theater, establishing an endowment or wrapping up your fiscal year, you’re probably thinking in terms of fundraising campaigns. But what makes one campaign more successful than another, and when should you combine goals under a single initiative? This session will provide an introduction to campaign structures followed by breakout discussions by company size.

Speakers
avatar for Ellen Howe

Ellen Howe

Managing Director, The Rome Group
Ellen Howe has spent the majority of her career working in the nonprofit sector.  Prior to joining The Rome Group nine years ago, she served as the Senior Vice President of Association Advancement at the YMCA of Greater St. Louis, where she also held a number of other positions... Read More →
avatar for Elizabeth Hurley

Elizabeth Hurley

Chief Development Officer, Lyric Opera of Chicago
Nationally recognized fundraising professional, Elizabeth Hurley, serves as the Chief Development Officer for Lyric Opera of Chicago. Hurley recently joined Lyric in March of 2018 already having a prestigious career of more than 30 years of experience in arts administration with a... Read More →
avatar for Ashley Holmes, MSW

Ashley Holmes, MSW

Senior Consultant, The Rome Group
Ashley Holmes, MSW, has spent the last ten years working in fund development, including managing annual and capital campaigns.  During the past three years with the Rome Group she has helped clients raise more than $25 million dollars, serving as Interim Development Director at organizations... Read More →
avatar for Sneja Tomassian

Sneja Tomassian

Chief Advancement Officer, Mrs.


Friday June 22, 2018 9:00am - 10:15am
Sterling 3. 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102

10:30am

Meeting Audience Expectations
Limited Capacity seats available

Recent research shows that today’s arts audiences are seeking more than just a performance, and it confirms that opera companies are competing against a much larger range of activities than ever before for audience attention — important factors when working to increase customer loyalty and frequency of attendance. Leading experts will present their research findings as a prelude to an informative discussion about ways companies are responding to new audience expectations.

Moderators
avatar for Tim Powers

Tim Powers

Director of Sales and Marketing, Four Seasons Hotel St. Louis
Tim Powers “stumbled” into hospitality and, for that matter, Four Seasons, which recruited him from the University of Hawaii where he was studying travel industry management on a golf scholarship he earned while on the American Junior Golf Tour. But for one 14-month break to glean... Read More →

Speakers
avatar for Annie Burridge

Annie Burridge

General Director & CEO, Austin Opera
avatar for David  Devan

David Devan

General Director and President, Opera Philadelphia
David B. Devan joined Opera Philadelphia in January 2006 and was appointed General Director of the company in 2011. Since his arrival, David has worked closely with board and administration on strategic planning initiatives and building partnerships within the community and the opera... Read More →
avatar for Sunil Iyengar

Sunil Iyengar

Director, Office of Research and Analysis, National Endowment for the Arts
Sunil Iyengar directs the Office of Research & Analysis at the National Endowment for the Arts. Since his arrival at the NEA in June 2006, the office has produced more than 25 research publications, hosted several research events and webinars, twice updated the NEA's five-year strategic... Read More →
avatar for Marc A. Scorca

Marc A. Scorca

President/CEO, OPERA AMERICA
Marc A. Scorca joined OPERA America in 1990 as president and CEO. Under his leadership, the OPERA America membership has grown from 120 opera companies to nearly 2,500 organizations and individuals. The organization has also administered two landmark funding initiatives in support... Read More →
avatar for Christine Yoon

Christine Yoon

Senior Program Officer, The Wallace Foundation
Christine Yoon is a senior program officer of the Arts at the Wallace Foundation. In this role, Christine helped launch the $52 million Building Audiences for Sustainability Initiative, supporting nonprofit performing arts organizations across the U.S. Christine also supports Wallace’s... Read More →

Sponsors
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Wallace Foundation

The Wallace Foundation

Sponsor: Audience Research sessions
Based in New York City, The Wallace Foundation is an independent national philanthropy dedicated to fostering improvements in learning and enrichment for disadvantaged children and the vitality of the arts for everyone. It seeks to catalyze broad impact by supporting the development... Read More →
avatar for Threshold Acoustics

Threshold Acoustics

Sponsor: Artistic Administration Network
Threshold provides acoustics and audio/video design consulting for performing arts buildings, aware of tradition and turned toward the future, relating to each client and project with clarity, accessibility and individuality.


Friday June 22, 2018 10:30am - 12:00pm
Regency Ballroom C/D, 2nd Floor, Hyatt Regency 315 Chestnut Street, St, Louis, MO 63012

12:15pm

Spotlight on Dynamic Pricing
Limited Capacity seats available

Delve into the world of dynamic pricing led by an industry expert with 15+ years of real-world experience in the performing arts and Fortune 500 retail. A robust dynamic pricing strategy not only maximizes your earned revenue, it can also increase capacity. This fun and interactive session will cover practical steps that organizations of any size will benefit from: starting price, price scaling, blockbusters, world premieres, niche titles, holiday pricing, inventory management, and how much is too much to charge?

Speakers
avatar for Sean Kelly

Sean Kelly

Founder, Vatic
I've created the first fully-automated dynamic pricing tool specifically built for performing arts organizations that understands and manages the complexities of our world. Dynamic pricing isn't just about raising prices. when it is done correctly it is also about increasing capa... Read More →

Sponsors
avatar for Vatic

Vatic

Exhibiting Sponsor
Vatic’s Dynamic Pricing Tools are designed for performing arts professionals by performing arts professionals. Because of their real-world experience, they understand the challenges that organizations face when determining pricing, that it is a complex and highly polarizing topic... Read More →


Friday June 22, 2018 12:15pm - 1:00pm
Regency Ballroom E, 2nd Floor, Hyatt Regency 315 Chestnut Street, St, Louis, MO 63012

3:30pm

A Holistic Approach to Customer Service
Staff devote tremendous time and resources to attract new audiences and retain current ones. With increased competition for time, attention and money, and with rising ticket prices, companies must create a signature experience that starts before the ticket purchase and continues well after the final curtain. This session will explore the many elements of customer service that can inspire repeat and frequent attendance and create brand advocates.

Speakers
avatar for Tim Powers

Tim Powers

Director of Sales and Marketing, Four Seasons Hotel St. Louis
Tim Powers “stumbled” into hospitality and, for that matter, Four Seasons, which recruited him from the University of Hawaii where he was studying travel industry management on a golf scholarship he earned while on the American Junior Golf Tour. But for one 14-month break to glean... Read More →
avatar for Michael Solomon

Michael Solomon

Director of Audience Experience, Austin Opera

Sponsors
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Wallace Foundation

The Wallace Foundation

Sponsor: Audience Research sessions
Based in New York City, The Wallace Foundation is an independent national philanthropy dedicated to fostering improvements in learning and enrichment for disadvantaged children and the vitality of the arts for everyone. It seeks to catalyze broad impact by supporting the development... Read More →


Friday June 22, 2018 3:30pm - 5:00pm
Regency Ballroom F, 2nd Floor, Hyatt Regency 315 Chestnut St., St. Louis, MO 63102
 
Saturday, June 23
 

11:00am

Patron Experience: Managing the Crossover Zone
The lifetime trajectory of an audience member can cross multiple departments: community engagement, marketing, box office and development. The pressure to achieve departmental revenue goals, however, often means that marketing and development department staff lose sight of larger objectives of creating a unified patron experience. In this session panelists share how they are working to align their companies’ marketing and fundraising strategies to the benefit of their bottom lines and patron relationships.

Speakers
avatar for Susan Dixon

Susan Dixon

Marketing, Portland
avatar for Richard Russell

Richard Russell

Executive Director, Sarasota Opera
Richard Russell is Executive Director of Sarasota Opera. A former singer, he performed with the company for four seasons beginning in 1989 as an apprentice artist, studio artist, and principal. After transitioning out of professional performing he joined Citigroup’s Emerging Markets... Read More →
avatar for David Walker

David Walker

Managing Director, Palm Beach Opera
Responsible for all company contributed and earned income goals, as well as all expenses used to achieve them; Oversee Fundraising, Marketing, Box Office, and Education & Community Engagement departments; Design, implement, and manage company marketing, promotion, and fundraising... Read More →

Sponsors
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →


Saturday June 23, 2018 11:00am - 12:15pm
Regency Ballroom B, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102