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Wednesday, June 20
 

1:00pm CDT

New Works Forum
Limited Capacity filling up

The opera industry continues to identify and support the creators of new works, while also working to address challenges and opportunities associated with producing in the 21st century. The New Works Forum is a series of sessions that offers insight, practical knowledge and networking opportunities for creators and producers of new opera and music-theater works.

Part 1, 1:00 P.M. to 2:00 P.M.
Building the 21st Century Canon
This discussion will explore how a work moves beyond its premiere/co-commission into the active repertoire. Producers and publishers will share what it takes – beyond a good story, good music and a good libretto! – to create second and subsequent productions of contemporary American works.

Part 2, 2:00 P.M. to 3:30 P.M.
American Opera as a New Art Form
The field continues to treat new work as a modern extension of traditional European opera – producing, commissioning and engaging with audiences in generally similar ways. A panel-led discussion explores how contemporary artists and producers are finding new pathways to create work that connects with today’s communities. Concurrent with breakout sessions focusing on Education, Development and PR/Marketing topics.

Part 3, 3:30 P.M. to 4:00 P.M.
The New Works Forum concludes with a reconvening of all attendees to meet the 2018 Opera Grants for Female Composers Discovery grantees, learn about grant opportunities in 2018–2019 and share programming ideas for the January 2019 forum meeting at the National Opera Center in New York City.

There is no additional fee to attend the New Works Forum, and all conference attendees are encouraged to participate.

The New Works Forum is made possible by a generous and deeply appreciated grant from The Andrew W. Mellon Foundation. Advance registration required. No additional fee.

Speakers
avatar for Jecca Barry

Jecca Barry

Executive Director, Beth Morrison Projects
Jecca joined Beth Morrison Projects in 2013 as General Manager and currently serves as Executive Director. In addition, in 2017 she was named a Co-Director of the PROTOTYPE Festival. Jecca began her career as a performer of avant-garde flute music, before transitioning into finance... Read More →
avatar for Douglas Clayton

Douglas Clayton

General Director, Chicago Opera Theater
avatar for Anthony Davis

Anthony Davis

Composer
Opera News has called Anthony Davis, “A National Treasure,” for his pioneering work in opera. He has been on the cutting edge of improvised music and Jazz for over four decades as a collaborator with Wadada Leo Smith, James Newton, and with his own ensemble Episteme. Anthony Davis... Read More →
avatar for David  Devan

David Devan

General Director and President, Opera Philadelphia
David B. Devan joined Opera Philadelphia in January 2006 and was appointed General Director of the company in 2011. Since his arrival, David has worked closely with board and administration on strategic planning initiatives and building partnerships within the community and the opera... Read More →
avatar for Zizi Mueller

Zizi Mueller

Creative Consultant, Boosey & Hawkes
Zizi Mueller’s career has spanned both performance and administration, specializing in contemporary music and advocacy of living composers. As a Consultant for both Boosey & Hawkes and UMPC (Ricordi, Salabert, Durand, Eschig and Editio Musica Budapest), among other projects, Zizi... Read More →

Sponsors
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Andrew W. Mellon Foundation

The Andrew W. Mellon Foundation

Sponsor: New Works Forum
Sponsor: New Works Forum
avatar for Threshold Acoustics

Threshold Acoustics

Sponsor: Artistic Administration Network
Threshold provides acoustics and audio/video design consulting for performing arts buildings, aware of tradition and turned toward the future, relating to each client and project with clarity, accessibility and individuality.


Wednesday June 20, 2018 1:00pm - 4:00pm CDT
Regency Ballroom A/B, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102
  Seminar, New Works Forum

2:00pm CDT

New Works Forum Breakout Session - Sowing the Field of Dreams
Limited Capacity seats available

For marketing and communications staff, promoting and publicizing a new work can feel like both a limitless playground and an uphill battle. The uniqueness of a new work can provide many opportunities for publicity and generate excitement among jaded patrons. But the unfamiliarity of title, story and music can make new work a tough sell – especially when production photos, audio recordings or videos are not in your toolbox. In this session, we’ll explore ways to engage current and new audiences throughout the creation process, capitalize on publicity opportunities and develop resources for marketing these new works.

This session is one of several breakout sessions held concurrently during the New Works Forum.

The New Works Forum is made possible by a generous and deeply appreciated grant from The Andrew W. Mellon Foundation. Advance registration required. No additional fee.

Speakers
avatar for Joe Gfaller

Joe Gfaller

Director of Marketing & Public Relations, Opera Theatre of Saint Louis
Joe Gfaller has served as Director of Marketing and Public Relations for Opera Theatre since February, 2011. In that time, he has managed some of the company's most successful sales campaigns, including record-setting campaign for the world premiere of Terence Blanchard and Michael... Read More →
avatar for Patricia Kiernan Johnson

Patricia Kiernan Johnson

Director of Marketing and Communications, OPERA America
Patricia is OPERA America's director of marketing and communications and has been with the organization since October of 2008.For those of you keeping score at home, that means this is her tenth conference: Houston (2009); Los Angeles (2010); Boston (2011); Philadelphia (2012); Vancouver... Read More →
KM

Kamaria Morris

Public Relations Manager, Lyric Opera of Chicago
CS

Carlotta Soares

Director of Marketing, Communications, and PR, Arizona Opera Company
CT

Chris Thoren

Marketing Manager, Chicago Opera Theater

Sponsors
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Andrew W. Mellon Foundation

The Andrew W. Mellon Foundation

Sponsor: New Works Forum
Sponsor: New Works Forum


Wednesday June 20, 2018 2:00pm - 3:30pm CDT
Regency Ballroom F, 2nd Floor, Hyatt Regency 315 Chestnut St., St. Louis, MO 63102
 
Thursday, June 21
 

11:00am CDT

Messaging Our Impact
Limited Capacity seats available

Opera companies have a positive impact on the artistic, social, educational and economic health of communities throughout the year, but we are not telling this story in a way that contributes to the positive perception of opera, reinforces company brands and builds constituent loyalty. Hear from colleagues about the benefit of investing in documentation, distillation and communication of everyday work.

Speakers
avatar for Ceci Dadisman

Ceci Dadisman

Digital Marketing Manager, FORM
Ceci is an arts marketer with 15 years of experience working with organizations of all sizes utilizing innovative methods. She is a nationally recognized leader in her field and specializes in fostering meaningful engagement through digital marketing. A frequent public speaker, Ceci’s... Read More →
avatar for Michelle Myers

Michelle Myers

Associate Director for Strategy and Organizational Development, Opera Theatre of St. Louis
Michelle Myers is a passionate arts administrator with more than 10 years of experience in supporting the arts. As the Associate Director for Strategy and Organizational Development at Opera Theatre of Saint Louis (OTSL), she works with the company’s Board of Directors and oversees... Read More →

Sponsors
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →


Thursday June 21, 2018 11:00am - 12:15pm CDT
Regency Ballroom F, 2nd Floor, Hyatt Regency 315 Chestnut St., St. Louis, MO 63102
  Open Session

1:00pm CDT

Beyond the Numbers, Engaging Your Patrons Through Patron Journeys
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Most organizations focus on the financial reporting contained in their P&L and balance sheet when it comes to measuring growth in earned and contributed income. However, by understanding how and why patrons engage, a company can curate the patron journey, increase patron engagement and turn patrons into brand ambassadors. Participants will work together to develop a framework for designing patron journey models.

Speakers
avatar for Kevin Patterson

Kevin Patterson

Senior Account Executive, PatronManager
I’ve been fortunate to contribute to the success of performing arts organizations on the national and regional levels as a producer, arts administrator, and executive director. Now as part of PatronManager, I get to serve as a guide to organizations that are striving to grow by... Read More →

Sponsors
avatar for PatronManager

PatronManager

Refreshment Sponsor
PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s... Read More →



Thursday June 21, 2018 1:00pm - 2:00pm CDT
Regency Ballroom A, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102

2:00pm CDT

Roundtable: Marketing/Public Relations
Limited Capacity seats available

These network-specific sessions are the place for open, frank dialogue that addresses the issues facing particular disciplines within the field of opera.

Speakers
avatar for Ceci Dadisman

Ceci Dadisman

Digital Marketing Manager, FORM
Ceci is an arts marketer with 15 years of experience working with organizations of all sizes utilizing innovative methods. She is a nationally recognized leader in her field and specializes in fostering meaningful engagement through digital marketing. A frequent public speaker, Ceci’s... Read More →

Sponsors
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →


Thursday June 21, 2018 2:00pm - 3:15pm CDT
Regency Ballroom B, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102
  Roundtable, Org Members
  • Area of Focus MKTG
  • Limited Access Open to Professional Company Member (PCM) staff
 
Friday, June 22
 

10:30am CDT

Meeting Audience Expectations
Limited Capacity seats available

Recent research shows that today’s arts audiences are seeking more than just a performance, and it confirms that opera companies are competing against a much larger range of activities than ever before for audience attention — important factors when working to increase customer loyalty and frequency of attendance. Leading experts will present their research findings as a prelude to an informative discussion about ways companies are responding to new audience expectations.

Moderators
avatar for Tim Powers

Tim Powers

Director of Sales and Marketing, Four Seasons Hotel St. Louis
Tim Powers “stumbled” into hospitality and, for that matter, Four Seasons, which recruited him from the University of Hawaii where he was studying travel industry management on a golf scholarship he earned while on the American Junior Golf Tour. But for one 14-month break to glean... Read More →

Speakers
avatar for Annie Burridge

Annie Burridge

General Director & CEO, Austin Opera
avatar for David  Devan

David Devan

General Director and President, Opera Philadelphia
David B. Devan joined Opera Philadelphia in January 2006 and was appointed General Director of the company in 2011. Since his arrival, David has worked closely with board and administration on strategic planning initiatives and building partnerships within the community and the opera... Read More →
avatar for Sunil Iyengar

Sunil Iyengar

Director, Office of Research and Analysis, National Endowment for the Arts
Sunil Iyengar directs the Office of Research & Analysis at the National Endowment for the Arts. Since his arrival at the NEA in June 2006, the office has produced more than 25 research publications, hosted several research events and webinars, twice updated the NEA's five-year strategic... Read More →
avatar for Marc A. Scorca

Marc A. Scorca

President/CEO, OPERA AMERICA
Marc A. Scorca joined OPERA America in 1990 as president and CEO. Under his leadership, the OPERA America membership has grown from 120 opera companies to nearly 2,500 organizations and individuals. The organization has also administered two landmark funding initiatives in support... Read More →
avatar for Christine Yoon

Christine Yoon

Senior Program Officer, The Wallace Foundation
Christine Yoon is a senior program officer of the Arts at the Wallace Foundation. In this role, Christine helped launch the $52 million Building Audiences for Sustainability Initiative, supporting nonprofit performing arts organizations across the U.S. Christine also supports Wallace’s... Read More →

Sponsors
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Wallace Foundation

The Wallace Foundation

Sponsor: Audience Research sessions
Based in New York City, The Wallace Foundation is an independent national philanthropy dedicated to fostering improvements in learning and enrichment for disadvantaged children and the vitality of the arts for everyone. It seeks to catalyze broad impact by supporting the development... Read More →
avatar for Threshold Acoustics

Threshold Acoustics

Sponsor: Artistic Administration Network
Threshold provides acoustics and audio/video design consulting for performing arts buildings, aware of tradition and turned toward the future, relating to each client and project with clarity, accessibility and individuality.


Friday June 22, 2018 10:30am - 12:00pm CDT
Regency Ballroom C/D, 2nd Floor, Hyatt Regency 315 Chestnut Street, St, Louis, MO 63012
  General Session

12:15pm CDT

Spotlight on Dynamic Pricing
Limited Capacity seats available

Delve into the world of dynamic pricing led by an industry expert with 15+ years of real-world experience in the performing arts and Fortune 500 retail. A robust dynamic pricing strategy not only maximizes your earned revenue, it can also increase capacity. This fun and interactive session will cover practical steps that organizations of any size will benefit from: starting price, price scaling, blockbusters, world premieres, niche titles, holiday pricing, inventory management, and how much is too much to charge?

Speakers
avatar for Sean Kelly

Sean Kelly

Founder, Vatic
I've created the first fully-automated dynamic pricing tool specifically built for performing arts organizations that understands and manages the complexities of our world. Dynamic pricing isn't just about raising prices. when it is done correctly it is also about increasing capa... Read More →

Sponsors
avatar for Vatic

Vatic

Exhibiting Sponsor
Vatic’s Dynamic Pricing Tools are designed for performing arts professionals by performing arts professionals. Because of their real-world experience, they understand the challenges that organizations face when determining pricing, that it is a complex and highly polarizing topic... Read More →


Friday June 22, 2018 12:15pm - 1:00pm CDT
Regency Ballroom E, 2nd Floor, Hyatt Regency 315 Chestnut Street, St, Louis, MO 63012

3:30pm CDT

A Holistic Approach to Customer Service
Staff devote tremendous time and resources to attract new audiences and retain current ones. With increased competition for time, attention and money, and with rising ticket prices, companies must create a signature experience that starts before the ticket purchase and continues well after the final curtain. This session will explore the many elements of customer service that can inspire repeat and frequent attendance and create brand advocates.

Speakers
avatar for Tim Powers

Tim Powers

Director of Sales and Marketing, Four Seasons Hotel St. Louis
Tim Powers “stumbled” into hospitality and, for that matter, Four Seasons, which recruited him from the University of Hawaii where he was studying travel industry management on a golf scholarship he earned while on the American Junior Golf Tour. But for one 14-month break to glean... Read More →
avatar for Michael Solomon

Michael Solomon

Director of Audience Experience, Austin Opera

Sponsors
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →
avatar for The Wallace Foundation

The Wallace Foundation

Sponsor: Audience Research sessions
Based in New York City, The Wallace Foundation is an independent national philanthropy dedicated to fostering improvements in learning and enrichment for disadvantaged children and the vitality of the arts for everyone. It seeks to catalyze broad impact by supporting the development... Read More →


Friday June 22, 2018 3:30pm - 5:00pm CDT
Regency Ballroom F, 2nd Floor, Hyatt Regency 315 Chestnut St., St. Louis, MO 63102
 
Saturday, June 23
 

11:00am CDT

Don't Start, Stop!
Discussion about improving diversity inevitably begins with ideas for new efforts, but many established company practices reinforce barriers that inhibit progress and counteract new initiatives. In this session, participants will be invited to reflect on the actions and activities that should be stopped in order to make newcomers feel more welcome.

Speakers
avatar for Marc A. Scorca

Marc A. Scorca

President/CEO, OPERA AMERICA
Marc A. Scorca joined OPERA America in 1990 as president and CEO. Under his leadership, the OPERA America membership has grown from 120 opera companies to nearly 2,500 organizations and individuals. The organization has also administered two landmark funding initiatives in support... Read More →

Sponsors
avatar for Fisher Dachs Associates

Fisher Dachs Associates

Sponsor: Equity Theme, Fisher Dachs Associates
Fisher Dachs Associates is dedicated to creating performing arts spaces that work brilliantly for all constituents; the artists, the audience, management and staff. Our expertise is in planning and designing intimate, dynamic, technically superb and highly functional theatres, opera... Read More →
avatar for Genovese Vanderhoof & Associates

Genovese Vanderhoof & Associates

Sponsor: Trustee Network
Margaret Genovese and Dory Vanderhoof are management consultants in the arts with an unparalleled record of success in assisting their clients in executive search, effective organizational planning, capital campaign, successful facility development and dramatic improvement to contributed... Read More →
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →


Saturday June 23, 2018 11:00am - 12:15pm CDT
Regency Ballroom A, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102
  Open Session

11:00am CDT

Patron Experience: Managing the Crossover Zone
The lifetime trajectory of an audience member can cross multiple departments: community engagement, marketing, box office and development. The pressure to achieve departmental revenue goals, however, often means that marketing and development department staff lose sight of larger objectives of creating a unified patron experience. In this session panelists share how they are working to align their companies’ marketing and fundraising strategies to the benefit of their bottom lines and patron relationships.

Speakers
avatar for Susan Dixon

Susan Dixon

Marketing, Portland
avatar for Richard Russell

Richard Russell

Executive Director, Sarasota Opera
Richard Russell is Executive Director of Sarasota Opera. A former singer, he performed with the company for four seasons beginning in 1989 as an apprentice artist, studio artist, and principal. After transitioning out of professional performing he joined Citigroup’s Emerging Markets... Read More →
avatar for David Walker

David Walker

Managing Director, Palm Beach Opera
Responsible for all company contributed and earned income goals, as well as all expenses used to achieve them; Oversee Fundraising, Marketing, Box Office, and Education & Community Engagement departments; Design, implement, and manage company marketing, promotion, and fundraising... Read More →

Sponsors
avatar for Schuler Shook

Schuler Shook

Sponsor: General Director sessions, Schuler Shook Theatre Planners | Lighting Designers
Schuler Shook is an internationally recognized theatre planning and consulting firm with extensive experience in opera facility planning.  Our clients include Lyric Opera of Chicago, Sydney Opera House, Santa Fe Opera, Sarasota Opera, Cincinnati Opera, Seattle Opera, Portland Opera... Read More →
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →


Saturday June 23, 2018 11:00am - 12:15pm CDT
Regency Ballroom B, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102

1:15pm CDT

Roundtable: Marketing/Public Relations
These network-specific sessions are the place for open, frank dialogue that addresses the issues facing particular disciplines within the field of opera.

Speakers
avatar for Joe Gfaller

Joe Gfaller

Director of Marketing & Public Relations, Opera Theatre of Saint Louis
Joe Gfaller has served as Director of Marketing and Public Relations for Opera Theatre since February, 2011. In that time, he has managed some of the company's most successful sales campaigns, including record-setting campaign for the world premiere of Terence Blanchard and Michael... Read More →

Sponsors
avatar for SD&ampA Teleservices

SD&A Teleservices

Sponsor: Marketing/PR Network
Committed to making the world a better place, SD&A works exclusively with nonprofit organizations to help them raise money for a wide variety of worthy causes. This is our sole mission, and we've been doing it successfully for 35 years. Known for our flexible approach to campaign... Read More →


Saturday June 23, 2018 1:15pm - 2:30pm CDT
Sterling 5, 2nd Floor, Hyatt Regency 315 Chestnut Street, St. Louis, MO 63102
  Roundtable, Org Members
  • Area of Focus MKTG
  • Limited Access Open to Professional Company Member (PCM) staff